We’re hosting an awesome Digital Masterclass with Eric Martin on “Building an Account-Based Sales Strategy”, specifically for sales enablement, management, and operations leaders – specifically, how to show attribution. You’ll learn how to align with marketing on an account-targeting based strategy, along with how buyer intent affects the deal cycle, how renewals play into overall revenue strategy, and an ABM-focused overview of your sales strategy.

Eric Martin is a business-to-business marketing team leader, strategist, technologist and demand generator. Over the past decade he has built the marketing function from the ground up for multiple technology companies. His primary areas of expertise include executive go-to-market strategy, demand generation, marketing technology stack development and management. Eric joined SalesLoft in 2016 and is currently Vice President of Demand Generation. He leads a team of talented demand generators, program managers and field marketers with the goal of creating pipeline and driving account-based engagement throughout the customer experience.

You won’t want to miss this!

Event Format & Agenda:

  • Introductions
  • MSP, Digital Salon Overview
  • Building an Account-Based Sales Strategy
  • Q&A


We’ll be hosting this event via “Zoom Webinar”. Registering here on Eventbrite will automatically register you on the Zoom Webinar site as well.

See you online!